Prepared for Michael Covington
President & CEO, Covington Entertainment Group
The Other Sidewith Rhonda Gipson-Willis
Real people, real transitions, and an honest look at what life looks like once you make it to the other side.
A note to Michael
Our conversation Saturday got me thinking, so I put my preliminary thoughts here to get the conversation started.
This isn't a finished pitch. It's a starting point: where my head is on the show, a look at how I come across on camera, and the questions I'd love to talk through with you. Here's what's inside:
- The show concept and segments
- Clips of me on camera
- Press and TV appearances
- Podcast conversations
- A little about me
- Questions about next steps
Rhonda
Show concept
How people get to the other side, and what's waiting there.
Everyone is stuck on one side of something: fear, a breakup, a career change, a dream they keep putting off. Each episode follows real people as they cross it. I'm the curious, funny, candid host walking alongside them, and occasionally, when they ask for it, the coach.
You'll see some of my own life too. I'm divorced after nearly 30 years and intentionally doing things that make my stomach hurt, like singing karaoke in front of strangers.
Entertainment first, rooted in real life and real transformation. You'll laugh, you'll cry, you'll see yourself, and you'll call a friend when it's over.
Why now
Women over 50 are missing from screens. Fewer than 1 in 4 characters in popular film and TV are 50 or older, and only about 1 in 4 of those are women.
Geena Davis InstituteBut they're watching. Adults 50 and older watch more TV than any other age group, and their spending is expected to nearly double this decade.
Geena Davis Institute and NextFiftyBlack audiences are power viewers. They're 13% of the TV audience but nearly a third of free ad-supported streaming (FAST) viewing.
NielsenRecurring segments
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01
Wisdom from the AuntiesAm I wrong, Auntie?
My friends and I take real questions from viewers, plus the occasional viral Reddit post and its comments, and argue them out around the kitchen table. The internet has opinions. The aunties have verdicts.
Why they'll watch
People love weighing in on other people's dilemmas. Reddit's "Am I the A-hole" forum has more than 24 million members (Wikipedia), and reading and reacting to those posts has become its own genre on TikTok, YouTube, and podcasts (Vox). Red Table Talk proved the table format: women of different generations talking honestly drew 29 million views in its first season (Harper's Bazaar).
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02
Sir, Explain
Real talk with men. Honest, funny conversations about love, dating, and relationships, so men are part of the conversation instead of the topic of it.
Why they'll watch
Men rarely get invited into this conversation. The share of men with no close friends rose from 3% in 1990 to 15% in 2021 (Survey Center on American Life), and men are less likely than women to turn to friends for emotional support (Pew Research Center). Women watch to finally hear the other side. Men watch because someone is asking.
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03
The FriendShiftWith my best friend Ramal
The friendships that carry grown women through every chapter, and how more women are choosing to build community and whole lives together: sharing homes, finances, holidays, and the day to day.
Meet Ramal on InstagramWhy they'll watch
Friendship is becoming the main relationship for a lot of women. In an AARP survey, 57% of women 50 and older said they'd consider living with a friend as they age (AARP). Single women now make up 25% of first-time homebuyers, compared with 10% for single men, and more friends are buying homes together (Fox Business, citing NAR). Friends are getting the long-term commitment once saved for a spouse (SELF).
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04
The Gray AreaLife after divorce after 50
Conversations with people, and sometimes former couples, who divorced after 50: why they left, what it cost, what surprised them, and what life looks like now. An occasional segment, never the whole show.
Why they'll watch
It's one of the biggest family shifts of the last generation. The divorce rate for adults 50 and older doubled between 1990 and 2010 (Brown and Lin, Journals of Gerontology), and by 2019 more than a third of people getting divorced were 50 or older (Newsweek). Rhonda's own story was part of Vox's reporting on the trend.
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05
Scared, But Doing It AnywayMe or a guest
Fear doesn't go away just because you get older. I still have to make myself push past it, and I want to help other people do the same, because that's how you get to the other side. Each time, one of us attempts the thing that scares us, and cameras capture the before, the messy middle, and the other side.
Why they'll watch
Midlife is when a lot of people finally take the leap. 24% of workers 50 and older planned a job change in 2025, the highest share in a decade, and the share planning to start their own business nearly doubled, from 9% to 16%. Yet 74% believe their age will work against them (AARP). That gap between being scared and doing it anyway is the whole segment.
On camera
Watch Rhonda
Docuseries, broadcast news, live shows, and the short-form videos where her audience gets to know her.
Just Rhonda
Short-form
Full YouTube channelPress and media
Featured in
National press
Local TV news
Radio
About Rhonda
Two decades of helping people get to the other side.
Rhonda Gipson-Willis has spent more than two decades helping people through hard changes. She started as a licensed clinical social worker and spent most of those years in nonprofit leadership in child welfare, supporting children, families, and the teams who serve them. Today she's a coach, a corporate trainer in leadership development, and a keynote speaker. She knows how to get people talking, and how to make them laugh while they do it.
She's at home on camera, whether it's a docuseries, a live news desk, or her own shows. She's a mother of four adult daughters, lives in the Indianapolis area, and is the founder of Skylight Leadership.
Experience
Former licensed therapist, nonprofit leader in child welfare, leadership coach, corporate trainer in leadership development, and keynote speaker.
Full background on LinkedInEducation
Master of Social Work, Indiana University South Bend
B.S. Psychology, Jackson State University


